The 80/20 Rule of Social Media Marketing

80/20 rule of social media marketing

80/20 rule of social media marketing

The mysterious key to step up your game is hidden in the 80/20 rule…


Someone once defined a breakthrough as

‘the sudden cessation of stupidity.’

Ladies and Gentlemen, I had a breakthrough on Saturday.


Do you find yourself spending hours upon hours on social media?

Do you look at your stats at the end of the week and wonder how you’ve gotten so little traffic?

I invite you to pay attention to what I am about to share with you because this is not another one of those posts about 50 ways to do this or 3 unknown secrets of “blah blah blah”.

This, in fact, might be the most important blogpost you’ve read in a long time.

That “breakthrough” or  ”sudden cessation of stupidity” came from a book that was suggested to me.

It changed my entire perspective on my business, my blog, my social media campaign and even allowed me to free up instantly 2 hours of my day.

By the way, my name is Renaud Gagne and together we are going to be visiting the

The 80/20 rule of Social Media Marketing

what is the 80/20 ruleYou may have heard of the 80/20 rule or perhaps even read about it.

But what you may not realize is that you haven’t been aligning yourself with it and this is why paying attention right now is critical.

If you don’t know the 80/20 rule here it is:

Roughly 80% of  effects come from 20% of the causes.

- Wikipedia

Pareto’s law (the 80/20 rule) can be applied to anything that can be counted in the universe:

  • 20% of your wardrobe is used 80% of the time.
  • 20% of the beer drinkers drink 80% of the beer
  • 80% of the population of the earth is concentrated in less than 20% of the countries.
  • 20% of your clients will represent 80% of your income.
  • 80% of the snow sit on 20% of the branches

And the list goes on and on because it’s a basic law of the universe. Nothing is distributed evenly.

I remember the first time I heard of this law, my mentor at that time applied it and in only a few months quadrupled his income. All he did was look at the list of his clients and figured out which ones were paying the most and required the least amount of effort.

He then decided to focus on those vital few, and then lo and behold, his business catapulted to a new level.

You see, there are a lot of people who think that all you’ve got to do is to Take Massive Action.

But more action doesn’t necessarily mean more results. It can actually be the fastest way to burn-out.

The 80/20 rule applied to your blog and social media marketing…

Not only does your traffic come from just a few websites, but only 20% of the time you spend on social media creates 80% of your results.

If you have found yourself guilty of spending hours upon hours on social media, not knowing what key things bring you the most results, it’s time for you to stop.

Take a serious look at what you are doing because spending more time is NOT the solution.

Actually,  you can have much more success by working less. Isn’t that an elegant idea?

80/20 Rule applied to Unique Social Media Capability

80 20 rule and unique capabilities

What is your unique capability?

For example, let’s say that you are a rockstar on videos or live hangouts. You’re good at it, you like doing it and you can inspire people to take action through the power of spoken word.

But if most of your time is spent on doing SEO or syndicating your content on 20 social media platform or whatever, well then you are spending 80% of your time on things that are NOT your unique capability.

I’ve seen a man, build a 2 million dollars a year vlog with simply posting on facebook.
(1 video a day/5 days a week)

No SEO, No Syndication, 30 minutes of his time per day.


Because he focus on the things that he is good at and enjoy doing.

80% of his time is spent on his unique capability. Then when he has to do technical stuff, he pays someone else to do it. (It’s cheaper than you think).

If you want to make a $100 an hour or $500 an hour at work, you must stop doing $10 an hour activities as soon as possible.

So rather than thinking about what is the next platform you want to be present on, adding another spinning plate to your juggling act,

look at what platform you enjoy most, and what brings the most traffic for the least amount of effort.

Find out what are the few things that you do that actually create the bulk of your results.

Eliminate everything that ain’t producing results. (unless you really enjoy wasting your time in front of the computer).

After you’ve read this post entirely, you will look at your analytics and the insights will be obvious.

Paradoxically, once you do this, another 80/20 will appear and then you start on your journey

down the rabbit hole.

The 80/20 Rule and your to-do list

80/20 rule and the to do listBefore you start your day,

sit down and create a list of things you must do.

You can see here my favorite

office productivity software and how I use it.


Plan your day by making your to-do list.


One of the audio programs I listened to said something like this:

“Every minute you spend in planning saves 10 minutes in execution.”

Knowing the 80/20 Rule you’ll realize that in reality there are very few things in that list that will have any real impact.

Ask yourself this question:

If I had to go travel for 1 month and could only do 2 of those items…which ones would be the most important?

Probably the ones that you don’t want to do!

You might feel a resistance to doing these things, and this is a clue pointing out what is most important.


Final Word on Productivity, the 80/20 Rule and Social Media….

The late Gary Halbert, one of the world famous copywriter, once said:

“Business is all about human psychology and arithmetic.”

You’ve just been given the key to understand the arithmetic of your business, your time, your traffic and anything else that you want to improve.

Anything that you measure will improve, anything that you measure and track will improve exponentially.

I hope this article will stimulate your thinking and doing, bringing you effortlessly to the next level.


Please share in the comment box below how you’ve seen this rule in action in your life and business.


Blogger, Direct-Response Marketer

I went from working at Starbucks Coffee Company to doing business internationally online. I am totally passionate about empowering people to make money online in their home-based business. I believe in the impossible and the power of the human spirit.
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  1. Hi Renaud

    I totally agree and apply this myself without even realising it.

    Most of my blog traffic comes from Twitter (approx 80% funnily enough) and that’s why I dedicate most of my time marketing on Twitter.

    I hardly get any traffic from FB, G+ etc so don’t waste my time trying to craft the perfect post on them.

  2. Hey Renaud,

    I made it and congratulations on this great guest post. So nice of Wade to have you and I think he’s probably thrilled too.

    Ah the famous 80/20 rule. Boy do I ever agree with you. I’ll oftentimes hear people say “well I’ve been on Facebook all day and time just got away from me”. Really!

    I may spend 30 minutes tops on the social media sites and I’m spreading that out throughout my day and I’m talking about them all. You do NOT have to stay on them to get results. Just like what you’ve shared here and it’s obvious to me that people still haven’t quite gotten that.

    You need to concentrate on the areas that bring you the most results and to heck with everything else which is why I’m NOT on every single darn site everywhere. Some don’t work for me and I don’t like them, end of story.

    Thanks for sharing this with us Renaud and I hope that everyone else will “get this” as well. It sure will help them moving forward for the new year.

    Have a great week you two.


    • Thank you so much Adrienne for taking the time to comment on this post. You’re a rockstar.

      I expected a lot of people to disagree with the idea that some social media platform are not worth your time(personally).

      Makes me think of Seth Godin saying that he’s not on twitter because he just don’t like it!

    • Thank you Adrienne.

      I think that the idea of not spending more than 30 minutes a day on Social Media is SMART.
      There is much that people can learn from you and what you do during those 30 minutes. :-)

  3. Hi Renaud,

    Great post and definitely an eye opener. I know that I’ve been guilty of spending too much time on things that don’t produce the results that I want.

    I will definitely start using this rule and sit down and write down what needs to be done and then look at the results it provides. Thanks for sharing this with us and I know that it is definitely going to change the way that I do my marketing.

    Have a great day.

    • Thanks Susan! I am glad it stimulated some thinking.

      This guestpost itself was an eye opener for me. My top 20% right now is creating content and the top 20% of Wade is to give value to his audience. By working together we get the most done with the minimum of effort.

  4. Hello Susan, This is why I always want to catch your every post so that I can learn & view something new, interesting and authentic information and suggestion from you. Thanks for your interesting post.

  5. Hi Renaud,
    Thank you for this article. I am pretty new at creating my website. I have spent so much time creating and writing. I am now just “getting out” and developing relationships. This article reminds us that we don’t have to do everything. We can focus on some things. Barb

  6. Absolutly Barb!
    What is important is to find the few things that make a big difference.
    Thanks for stopping by!

  7. Hi Renaud,

    That’s exactly what i’ve been following. I always follow one rule, Always aim high, do the smart work instead of the hard work to achieve it, even though it might take a while to achieve it the smart way.

  8. Thank you for your great article. The 80/20 rule rocks is the secret to success.