Building A Call To Action in Your Google Plus Update

If you’re not thinking about your social posting strategy for your site after you publish an article to social media then you’re really hurting your online business.call to action google plus

Google Plus is slowly but surely moving to the forefront of social marketing and I think that it’s time to really develop our posting strategy to adhere to the nature of our targeted following.

This will be the first post in a series of posts where you can learn how to create different calls to action inside your update for your reader. I will lay out the groundwork for each individual major social platform so you can get the benefit of your favorite site and learn how to create and drive more of a target market.

The Google Plus Update

Just like other social platforms, Google Plus is a place where you can direct traffic to your site. Understanding the signals is an important part of each platform and I believe that they all have their unique strategy singularly.

There are a couple of call to action strategies that you can use to build your Google Plus update to better serve your readers and build your notification circle and also drive traffic from G+, here they are:

Image CTA’s
The first call to action is the image. As you already know, images are very important in social media. Pick the right one and you will grab their attention every time. This is an important call to action because even though they haven’t went to your site or opted in to your email list, you have called them to create an action by just reading your update. This is the most important one! Bring in an image that will bring the attraction quality and also cause them to get interested in your update.

Introductory Marketing
After the image has grabbed their attention then you have created enough attraction to get them to actually read what you have to say. Whether this is an article with a product or simply an article to help someone do something better on social media, the introduction has to be worded correctly to create a question in the readers mind, or to create a feeling of need or want.

Most people on different social platforms are there to make money. When you can create wording that tells them that they will be able to accomplish something by reading your post or using a product that has helped you, then this will create urgency in their mind. People don’t like to be left in the dark about strategies. Especially if it’s a strategy that they realize can help them either drive more traffic or make money online. (This strategy, by the way, is going to help you gain more interaction on your social updates).

Directing them to action

There are still three different ways in your Google Plus update, after the introduction, that you can create a call to action in your post.

  1. CTA to Pin the image on Pinterest
  2. CTA on visiting the actual link
  3. CTA on building your notification circles on G+

It’s important to do these in the steps written above.  You don’t want people to go to your site without pinning your image on Pinterest. Keep these in order and you will start to see more action on your G+ posts.

I am going to show you how I create this update, that way you can actually see it instead of reading the explanation in writing. Please be sure to expand the post to read the whole thing. Also, after the example, I want to cover the importance of the notification circle below:

CTA on Notifications
This is an important one. However, this one doesn’t really come right away. It comes after hard work of creating informative and interesting articles and resharing of other interesting updates. When doing this, people can see the relevancy of your work on G+, and when you create an option for them to be included every time you create an update on Google Plus, they will want in because they don’t want to miss any more of your shares.
Why this is important
It’s important, because you’re growing your circle, and you’re growing the number of people that are going to interact with you on your posts every time you send them out. That means more people are going to see your updates! This is also cool because it’s sort of like having an email list through the Google platform. Notice I tell them in the update that they will receive an email of the notification. So every post that you share with them that comes from your blog, there will be an option to tag my “Blog Notification” circle and also send them an email of the post as well.

The Final Thought

Creating a call to action is very important on any social media site. There really is a lot of things that you need to be focused on when you write your social update on G+. Attraction is important, the image, writing, and the way you place your links you want action on. However, building your social media update this way will give you the best reaction from your followers.

My name is Wade Harman. I’m a full time blogger with a degree in Psychology. I show you how to spark an emotional reaction, get people’s attention, and encourage them to take action!

Let me help you drive targeted traffic through social media strategies that I have researched and use myself!

Let me coach you and see how my strategies in social media can help YOU drive targeted traffic!

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Comments

  1. Call to action is the key with any promotion or marketing strategy. And social media, in particular, Google+ is not an exception!

    I personally only click through or even look at updates with images. I’m not saying I’m purposefully ignoring the other other updates, but my brain is trained like that. It should also be the case with most people. Thanks for sharing!

    • That’s a good point Jane. Every update you need to do should contain an image. I know that there are SEO applications when you only provide the image and more than one URL, however, you can always go back later and create the “link” post. Images are the best way to grab their attention on any social site.

  2. Hi Wade,

    I think you nailed it. CTA provides great click through and also gives your reader an impression on what they will get if the click. Choosing and deciding the best CTA is always the toughest :)

    Thanks for sharing mate.

    • Hey Reginald, thanks a lot my friend! The magic of Google Plus is that you can use them all because I have found that people are more willing to read your whole post update on the plus than any other social site. Cram all you can get in there without making it look tacky and you will start to see results!

  3. An awesome post Wade, I must admit when I started blogging again at the end of September I was just spending most of my time on Facebook and just posting links of mine and others posts on Google +, I suppose for me it’s still so new and after joining your community on there and reading this post It has cleared a lot of things up for me!
    I love being social and using these social media platforms like Twitter, FB and LinkedIn but I never really gave a second thought about how I should be using Google + .
    Cheers buddy
    - Phillip

  4. Nice tips to get more visitors in Google plus,Thanks a lot for sharing Wade Harman..Good Work.

  5. Wade, those images are so important, I like Jane don’t click on many without them anymore. We’ve become a generation of scanners online with social media usage. We really have to find ways to make our posts stand out more throughout social media, thanks fo the tips Wade!

    • I feel I should reply to this comment Lisa because of the phrase “… generation of scanners.” lol People these days need more attention grabbing object to get a few seconds of their time.

      Wade is a master in social media. Good to listen to him

  6. Brilliant marketing strategy even I thought. Thanks for pointing me. Google Plus is the best social network across others and thus using call to action will make it more effective.

  7. Excellent CTA article Wade. I need to implement a few of your insights to up my game!

  8. HI Wade,

    I haven’t really paid much attention to Google Plus, looks like I need to start. I just find it so difficult to devote time to several networks, I don’t know how everyone does it.

    Lisa and Jane both mentioned that they mostly click on CTA with images. That’s a real eye opener. I guess that could apply to most things online if you want someone to click. You should have a nice looking graphic.

    Thanks for this eye opener and I need to start using these tips. Have a great day.

    • Hey Susan, to tell you the truth, you don’t have to be on all of the social networks at one time to get the full benefit. There are free sites like IFTTT.com that will post to Twitter and Facebook when you post something to Google. My recommendation is to stay on one and build your reputation there. The people on that platform have other social accounts and will search you out on these too.

      Using tools like IFTTT will help you create formula’s for posting that will make it easier to be everywhere at one time.

      Back to the CTA, it’s important to have one in every social media post that you do.