I’ts no secret that we all want our Facebook marketing strategy to explode. You can look at these popular bloggers and see the hard work that they have done to ensure the interaction from their Facebook marketing strategy.
At first glance, you may think that having a successful marketing campaign only applies if you have a ton of fans. Since we all can see that these big time bloggers and entrepreneurs are becoming so successful on Facebook, and yet they have 10K-20K fans on their fan pages, and we tend to think that this is when success comes…but you can be just as successful with a small group of fans as these people are with their large groups!
It’s all about targeting and contact. I heard the owner of Social Triggers say that he would rather have 1,000 targeted fans than 100,000 fans in general. This is true. The more targeted the fan, the more likely they will be to interact on your fan page updates and be prompted to perform some type of action on it.
I would like to cover how to get these targeted fans and then show you how to create updates that pursue interaction in this post.
Learning Facebook Marketing That Will Make You Successful
So what if you don’t have a lot of followers? That doesn’t mean that you can’t still be successful and make some cash online! Take myself for example, I don’t have what the masses would call a lot of fans on my Facebook page. You could look at this and think well this guy’s just getting started. In a sense, time-wise, I am. But I have learned how to capture the readers attention in both the social marketing update and the blog post…and you can do this as well!
I Can Be Successful No Matter The Number Of Followers I Have On Social Media! Tweet That To The World!
How To Build A Perfect Facebook Marketing Strategy
What do people like on Facebook? Have you ever thought about that? People love images! If you are not including images in your Facebook strategy then you are missing out on a lot of leads AND traffic.
Images and Interaction
No matter what niche you’re in, people always react to the right image. Just recently I have been testing out different images that prompt interaction alone. No clicking on a link, just simply interacting on the blog. I found that when you present something interesting or useful…and even something fun to do, people will interact with you on that image! Here is one image that I did the other day where I included my URL:
This was less than 20 minutes into the update as well. So as you can see, getting interaction from people is as simple as finding out what they like. Most people will actually perform some sort of action on your updates if it’s funny or entertaining.
Interaction leads to traffic later
Well I understand that this post is about getting interaction from Facebook, but I’m always one that is interested in getting the traffic as well. Don’t get me wrong, I love interacting with my fans on Facebook! There’s usually a ton of people that have written me messages and such, but getting the traffic is my main goal, and eventually converting them into faithful readers. This usually leads to sales later down the road.
Using Facebook Offers
Images, links, what do your fans want to see? If you’re a photography page, then perhaps people want to see something related to your talent in picture taking or help with editing a photo. Whatever the case may be, people are always needing help with something and that’s where Facebook Offers comes in handy.
Facebook Offers is something you can offer your fans at a price that other people can’t get it at. It’s a pat on the back for being a fan. However Offers do cost money to use, and I can relate to some of you that may not want to spend any money for this, but there are some things you just can’t get around in your Facebook marketing. It’s a necessary expense that will go in your favor later.
Depending on the situation, you can use Facebook Offers in a variety of different ways. One way that I like is to share a product of yours with someone at a discounted price, like a webinar, coaching, or some other form of product that you have created. This way it get’s the product out there fast and these people are more likely to share it to others as well.
Facebook Marketing Pages That Work
Literally the best way to control your Facebook marketing is to have your fan page set up to funnel your sales and leads. Never thought of it like that? Well, there is a way that you can design your fan page that speaks to the fan on a personal level and brings more traffic and sales from your page. By the time they get to your site, they are ready to perform some sort of action! Take that one step further, and actually perform the action on the fan page itself and you’ve got Facebook Business Pages, one of the best ways that you can market your fan page to your readers right away.
Add over 20+ fan page applications and tabs so your readers can really know what your about, promote your fan page with ease, get more knowledgeable with your fans and what they like with more intimate statistics, and it’s very easy to set up too!
With your very own Facebook business page you can set yourself up to capture leads and drive traffic to your site at a more targeted level. Since Facebook is the number one social platform in the world today, it’s very easy to see how someone could be really successful with their Facebook marketing campaign right away, you just have to know which door to take to make it happen for you!
I actually found these Facebook business pages on Mashable, and it turns out that a lot of major corporations are using Facebook Business Pages to help them get more targeted leads and traffic to their site. That is why you should give these Facebook pages a try and see for yourself how they can really bring more attention to your overall marketing strategy!