Google Authorship Markup and How It Affects Your Blog

Now is when you should be paying attention to the Google Authorship Markup and how it can help you.  Google is the top search engine, and having a more personal approach to your posts is how you are going to get more traffic, not to mention the results it will bring you as far as SEO goes.

The Google Authorship Markup and What It Is

So in 2011, Matt Cutts announced that Google would be attributing Google Authorship Markup to claimed and verified blog writers. Since that time the blogging has evolved to a better scope of authorship markup

The simple story of what the Google Authorship is comes in place of an image, usually the author of that particular post. This allows the reader to see a more personal approach to the blog owner. That’s the easiest way to explain it. A picture beside of your post.

For example, I usually write posts and articles that help newbie’s write better or get more traffic socially. Since I have written a lot of posts in these categories the content I have written has established me as a trusted author on these topics. Once people get to view a great post, and it actually helps them, the next time they see you, it will help them to recognize you. I don’t know if that’s a legitimate statistic or not, however, I have had people tell me that before.

So here is what my Google Authorship Markup looks like when you search for a post similar to this one.

google authorship markup

Why Google Authorship Markup Is Important

Well, for one thing, you need to keep up with the rest of us. Keeping your blog up to date is a good thing and this can help you get noticed even more than before by doing this. Like I said before, people will start to recognize you when you do this. It gets your face out there and people will remember you when they see you commenting on someone else’s post or even on a social site! It basically gets you out there.

I’m no SEO genius, but of course having this helps your ranking as well.  As you will see, I did a search online about the CommentLuv Premium plugin and mine was the 5th post on page one.  It definitely has its perks when you verify your authorship.

To have the Google Authorship it actually forces you to be on a social site. You probably already know this, but the social site I’m talking about is called Google Plus, and it’s taking it’s users by storm.

People have reported friends and family members missing only to find out that they had holed themselves up in their room while on G+. It’s really addicting.

So in order to have this Authorship verified, you must have a Google Plus account.

The Steps For Google Authorship Markup

My good friend Ian has a great post about how to set up your Google Authorship, and its all the same anywhere you go. So I’ll just go ahead and show you the steps that you need to take in order to get your pretty little picture on the search engine!

Step #1- Make sure you’re on Google Plus

This is the whole point of this tutorial.  If you’re not on Google Plus, then you’re going to have a hard time getting this to work.

Step #2-Linking your website to your Google Plus account

Ian has a great tutorial for doing this for your Blogger account. The one I am fixing to show you is for WordPress users.

What you want to do is edit your Google+ account to show everyone where your website is. When you click “Edit” scroll down until you see “Contributor to” like this:

google authorship verification

The very top one is the blog you are on.  You can use a keyword that you want to promote your site.  I don’t know if that helps, but it sure can’t hurt!

The next thing you will do is go to your WordPress blog click on Users->YourProfile and from there copy and paste your Google+ account URL in the box like so:

Wordpress Google Author Verification

Step #3- Downloading the Google Authorship Markup plugin

This is pretty straightforward.  Just download the Google Author Info plugin and upload it to WordPress.  Once that is done, its a simple task of just clicking a button.  Here is the way I have mine set up.

Once you download and activate the plugin, go to Settings->Google Plus Author the very top question will be “Replace author link with the Google Profile URL?” You will click that tab to say yes.

Get Your Google Authorship Markup Started

This is really going to benefit you a lot. When you verify yourself and get this Google Authorship Markup stuff complete, you are on the road to a more successful blog, a blog that shows integrity and trust. People want and like to see your face. Give them what they want with this powerful way to distribute great content!

My name is Wade Harman. I’m a full time blogger with a degree in Psychology. I show you how to spark an emotional reaction, get people’s attention, and encourage them to take action!

Let me help you drive targeted traffic through social media strategies that I have researched and use myself!

Let me coach you and see how my strategies in social media can help YOU drive targeted traffic!

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Google+ Comments


  1. Heru Prasetyono says:

    This term is new for me but it is very interesting to read for me as a newbie blogger.
    But Google Authorship Mark Up is very important for bloggers so they can be identified with their specific
    contents they usualy write on their blogs. This will be an image for each blogger.
    Thank you very much for the tip, it will be very worthy to share to other bloggers.

  2. Hello Harman, its one of the easiest guide for Google authorship and off-course it become easier to find or recognize the particular website which we are searching for.
    Thanks for sharing with us.

  3. Google Authorship Markup helps Google searcher to easily recognize the owner of the blog, hence it helps you to build your reputation.

  4. Interesting, I honestly didn’t know about Google Auhorship. I have a Plus account though so I’ll have to get busy linking in.

  5. Fernando Lachica says:

    I discovered you today on bloggers and I really blessed of your articles about blogging, SEO and internet marketing. Great friend!

  6. Tyronne Ratcliff says:

    Awesome post Wade, google authorship markup is something you can’t ignore as a blogger, absolutely crucial if you want to maximize your clicks in the search engines. Plus it tells google you can be trusted, they like to see that you’re out in the open and not trying to hide. Thanks for the helpful tips!

  7. Kurt Astarita says:

    Yo Wade, you know I’ve always used the Google authorship? It kinda just seemed like A MUST once I herd about it and before I even knew the true effects it had like “higher click troughs”. I just assumed that Google as well as other people would be more likely to trust your site. This is a great post by the way.

    • Thanks Kurt, yeah Google is really aggravating in some ways, but most of their ideas and viewpoints are great so we walk the walk they tell us to.

  8. charansingh says:

    Google Authorship markup can make your blog post stand out from other results in Google search. All you have to do is add your Google Plus profile link somewhere in each post of yours and include ?rel=author at the end of that link. The authorship markup isn’t something new but I heard it this month for the first time by an advertiser who contacted me recently regarding a new deal (Emily M. – Many thanks for that!). I implemented the new code two weeks ago in all of my blogs but I just noticed the result in a Google search I completed, so it takes time to come into effect. Besides, Google states that they don’t guarantee to show author information in Google web search results according to their guidelines.

  9. Great write up for Google Authorship Wade. Trying to get it to work with my own site was a mess at first. Took me a bit but didn’t need a plugin to add it ;-p

  10. I got active on Google Plus almost as soon as I opened my business but I didn’t get the authorship tie in until i switched my store over to wordpress. then the plugin made it easy!

  11. Google Authorship is becoming vital SEO factor to gain traffic, I have started claiming authorship on my guest posts too, and bamm.. traffic boost.

  12. Hi wade
    I had been wondering about google authorship and hadn’t paid it much attention until now but reading your post I am lagging well behind so time I got on top of it. I don’t have much time to do social media and have been looking for the best strategy. Will put google + and authorship at the top of the list.

    Thanks for the heads up lee


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