How I Got 3,600 Followers on Pinterest and You Can Too!

Pinterest-wadePinterest is too much fun. From the first day I tried it, I was pinning and re-pinning like mad and now I have to limit the time I can spend there, because it’s just too addicting.

As you might already know 70% or more of the active users on Pinterest are women. Many of the categories on Pinterest are related to women’s interests, but that doesn’t mean your business has to fit into one of these categories to make a splash with the audience there.
Social media and blogging aren’t necessarily topics that screams recipes, shopping, home remedies, parenting, and humor as you’ll find plenty of on Pinterest, but it is a topic that some of the users there have really embraced.
And as long as your topic speaks to a segment of followers on Pinterest, you should be able to get many followers and traffic, because it is such an active community.
Without trying I have 3600+ followers on Pinterest, most of whom are following one board- Social Media.  I’ve split the topic into other boards, but I haven’t actually done much with them, because the one board is doing so well.
How Effective is Pinterest?
The more I post to Pinterest, the more return I see from it. In fact, Pinterest is in the top 10 referers to my website, and has been since I started being active there. The truth is, even as I am less active when I have several blog posts to write or it’s time for vacation they still send a lot of traffic.
How to Get a following on Pinterest and Use it Intelligently? 
In no particular order, here is how I handle my Pinterest activities:
Be active- Other than my occassional vacation from Pinterest to handle business, I recommend visiting once or twice a day and pinning a lot. There is no magic number, but I would say 5 or more repins is a good start, for each board you are trying to build up.

Check out how you can build your Pinterest traffic automatically!

Find original content to share- The easiest way to do this is to look for related content on blogs, infographics, and websites that your followers will enjoy. For social media that means Infographic directories, Hubspot, Unbounce, and Social Media Examiner. I follow many blogs on AllTop and in Feedly and pin as I find something interesting.
Pin pinnable objects or make your own- This is time consuming, because so many websites are still clueless about the benefits of using Pinterest, and so they just don’t put in the extra effort, but the more pinnable or pin-ready they are, the more pins and repins it will get. You can upload photos you make yourself with tools like Quozio and then edit them to include a link to the appropriate webpage.
Make nice photos for your own website pins- The pins for your own website should include the title, an image, and maybe some additional text about the content of the webpage or blog post. The better these images are, the more pins you’ll get. The more effort you put into design and copy, the more visits you’ll get from your account.
Participate in Group Boards- As with any social media account, the more exposure you get, the higher your exposure and reach. When you get on to participate every day, make sure to add a few pins to each of the group boards you are part of, to get a piece of the exposure pie.
Push Pinterest On Your Site- Make sure you have icons, follow boards code and make suggestions to your visitors to follow you on Pinterest. Use a call to action at the end of your blog posts, to get people to visit your boards.
Be Patient- Social media takes time, so you have to be patient while you work on your following.
Using Pinterest might be some of the most fun you will have on the internet, so why not use it to promote your business, too? I hope you find these tips useful, if you have any of your own to share, please comment below for all other readers to benefit from.

Mary Green is a social media and blogging strategist that enjoys working with small businesses and teaching them how to improve their strategies for better results.

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  1. Marianne Sansum says:

    I have always wanted to make money through this sort of thing…I post so much stuff on different sites. and have been contacted lots of times by people telling me “your posts are amazing you could make a lot of money” i would contact them, asking how ??….but never heard anything back from them…could you tell me or point me in the right direction of how I go about doing this please, thank you ~ Kind regards Marianne

  2. Hi Marianne,
    I believe you could probably post for companies and make money that way. You could also sell advertising in your social media updates. If you want to email me directly at [email protected] I might be able to help you out more.

  3. Hi Mary,

    Well written! Honestly, I am still trying my best to get the out of Pinterest. It is A-okay for me but love to see how it works out for me.

    Appreciate your kind tutorial and thank you for that!

  4. Hi Mary

    Do you use any tools to publish content to Pinterest?

    I’ve been using ViralTag for a while now but it seems to be the only one I can find.

    • Marianne Sansum says:

      Hi Mark….not sure if your message is for me or not….it is sent to ‘Mary’ my name is Mariane ?

  5. Hi Mary
    Pinterest is something that I have also been focusing on lately, and I am slowly seeing the benefits. I am almost at 300 followers, which I could not have imagined when I started a couple of months ago. And most of the tips you have mentioned are the ones I am implementing.
    Like with any social media site it takes time and patience, but in the end if you do it right, it is worth it
    all the best

  6. Never been successful on pinterest may be coz of my niche. Anyway, I will start again from the scratch after learning that its in your top 10 list of referrers,

  7. Hi Mary,

    Great post and really informative it has helped me out a lot!
    I have just started using Pintrest and already have over 30
    followers now!

    I know getting traffic to blog posts using social media can
    be a difficult thing to do and I don’t consider it much fun really
    After all crafting an awesome and well written status update
    for a blog post can be time consuming as well as boring!
    It’s so great to see a new active social network that’s really
    easy to use as well as fun and can get you a lot of traffic
    to the blog!

    Like the old saying goes a picture speaks a thousand words!
    Betting using a picture then writing a thousand words hey!

    Thanks for wring a great and easy post to learn how to use
    Pintrest! I am now following you on there!
    - Phillip Dews