The Id, Your Ego, and My Super-Ego

There are great advances in neuroscience that have really set us apart from the animals.  The sheer fact that we talk is one of them, so I guess it’s not a huge thing to id ego and super ego social marketingsay we are more advanced.  However, we have something locked up inside of us that doesn’t show prevalence in the monkeys or any other animal for that matter.

We are destructive and obsessive, we don’t like to wait, sometimes we hate doing things for ourselves, and, more importantly, we make mistakes that affect other people in our lives.

What causes this?  What would make a decision in our brain turn around to bite us in the rear end later?

It’s based on the simple fact of the Id, the Ego, and the Super-Ego and I think they relate to they way social media marketing is compiled in a lot of different ways.

Let me explain what these are first:

The Id

Your Id is the part of the brain that just wants to have fun. It’s the brother at college that gets into trouble all of the time, and it’s usually the impulsive decision that you make, that, for the most part, leads to getting you into trouble most of the time.

The Id is compulsive, a party animal, and has no regard for anyone around him. The Id is reliable in the simple fact that he’s always unreliable! The Id is part of the brain that you can see in a small baby. It wants what it wants and it doesn’t care how he gets it just as long as it’s handed to him and quickly!

The Id is instinctual, and, if people only had the Id present in their head, they wouldn’t be able to wait patiently at a restaurant while being hungry. They would simply grab food from other people around them to satisfy their need for food.

The Id has all of your desires and fantasies locked up inside of it and Sigmund Frued says that the Id is the dark, inaccessible part of our personality, and most of that is of a negative character

Ever had an “Id” moment in your life?

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How the Id is pinpointed in online ventures

Most spam salesmen have pin-pointed the Id, without even knowing it I’m guessing, in those squeeze pages that everyone is so fond of. They target our perception of how things should be rather than with how things really are. They play to your emotional side of your psyche, the one that wants to get rich beyond your wildest dreams, the one that doesn’t care how much money it costs because the product looks so good to them in the first place.

Targeting a person’s “Id” complex is not that hard to do. In social media marketing you already know that people want to be successful, why else are they on social media promoting their posts to everyone? So, in a sense, they are already saying to you, “Hey, my Id is open, come and entice me!”

That goes to show that the psychology of emotional marketing really does exist when you go into an online venture.

The flaw with people is that they play to the Id without giving the results that are supposed to be there in the first place. Getting someone to visit your article full of affiliate links is very easy, prompting them to buy when they get there is also not that hard (I’ll cover that in a second), but having them say to themselves three days later, “Hey, I’m really glad I did that!” means that you not only sold to their Id complex, but you also managed to waive the responses that the super-ego would have in terms of a negative effect once the sale was made.

The Super-Ego

This is what Freud says we call our conscious. It is on the opposite spectrum of the Id, and it keeps the Id in check. Pulling it back and monitoring the decisions made by the Id in certain situations. The Super-Ego strives for perfection. The Super-ego can be thought of as a type of conscience that punishes misbehavior with feelings of guilt. The super-ego strives to act in a socially appropriate manner, whereas the id just wants instant self-gratification. The super-ego controls our sense of right and wrong and guilt. It helps us fit into society by getting us to act in socially acceptable ways.

How the Super-Ego fits inside social marketing

id ego and super egoIn a sense, you’ve got two different forms of psyche vying for position in your head. There are ways that you can play to the positive response to the social media follower by simply using something that appeals to their wants and needs of the Id plus something that also makes them feel good about doing what they’ll be doing later.

Is it really that intense, and do I have to monitor everything that I put on social media to make people feel good about themselves?

No. People aren’t going to extract every little detail from their social media update just to get more traffic. Do they need to? Yes. I believe that every little detail you put inside a social media update has some sort of effect on people. People are motivated by knowing that you can meet their needs, fulfill the answer to their questions, help them get more subscribers, make more money, etc.

In this industry, all people are wanting these things:

  • Get more subscribers
  • Get more social media followers
  • Learn the best tools for these options
  • Make more money
  • Grow a blog readership
  • Become an authority

Any good blogger wants all of these things, and if you can meet these needs, then that is where the ego steps in and takes control.  The ego is the moderator between the id and the super-ego.  It compiles all of the feelings, wants, and desires from the id compiled against the super ego’s ability to become perfect and it mixes them both into a thought process that comes to a good decision.  Hopefully, that decision is to come to your site, and buy your product! If you would like to learn more about social media psychology, get my new ebook now!

My name is Wade Harman. I’m a full time blogger with a degree in Psychology. I show you how to spark an emotional reaction, get people’s attention, and encourage them to take action!

Let me help you drive targeted traffic through social media strategies that I have researched and use myself!

Let me coach you and see how my strategies in social media can help YOU drive targeted traffic!

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Comments

  1. These things put a lots of matters in today’s life. So these tips prove helpful to maintain balance in life and business.

  2. Hey Wade….

    During my engineering college, We had a social psychology subject and your article title reminded me about the Freud theory of id. ego and super ego.