Psst, Don’t Forget About Blog Promotion

Blog Promotion At It’s Best

It’s very exciting to go buy a domain name, set up a blog, start your blog promotion by updating posts and putting together ads on your sidebar. However, there is one problem that every new blogger or new site has a problem with, and that is no one knows your site exists! You may have already found this out due to the big donut hole in your traffic stats and the tumbleweed that just blew by the top part of your blog!

A new blog needs to have proper promotion in order for traffic to start coming in. I am not talking about the blogging trap either. As we all know, traffic is money. You get enough of this, and you will have monetized your blog effectively. However, there is still a couple of holes in the newbie’s idea of how to get a blog noticed by other people, and to be honest, most of their methods are of negative effect, to say the least!

Blog Promotion Ideas

Blog Promotion Secret #1-Be A Real Person, Not A Robot

If you are not careful, you can get sucked into the vortex of turning a possibly great blog into a bad one with just one decision! Blogging AT your reader and not TO them is a great way to turn someone off while reading your posts. If you have dollar signs in your head while you are either posting a blog or setting up a website can really turn people away from your site. For example, if your blog is full of ads or something to get people to buy so you can make money, you will eventually figure out that you are not going to make anything until you start thinking about the reader and what they want. Think about what can help them, not you. This is what is going to build up your reputation, and make you money.

blog promotionWhen I say to be human, I mean to relate to the person that is reading your blog just like you are talking to them! Do something different and actually try to help them. Remember, this is a business! You are going to have to research and read before you just start posting into the wind. Doing this can help you be more personal and have a one on one relationship with that ONE person!

Now, you may not think that it’s important to relate to one person, but that one person will share your posts on social media, link back to your post that helped them, or talk about it on their site! Perhaps this reader has more visitors than you do! A blog post that is personal and helps someone figure something out or find a new idea to a problem, or even help them write a better blog post, will benefit you greater than a post that is full of keywords, affiliate links and advertising!

Blog Promotion Secret #2-Social Media Is A Useless Channel For Promotion If You Don’t Invest Time In It!

There are lots of social media sites that you can actually get on to promote your site. Two of the giants Twitter(Follow Me By The Way! lol!) and Facebook(Yep, Friend Me!) will keep you busy for a long time to tell you the truth, but there is a way to get around that problem,this ebook will show you how to EasyRetweets. Get more followers, get your website more traffic, and a whole lot more, but you get my drift, research some social media site tools that you can use!

Social media is important to get involved in because of the traffic and also for the backlinks. It is my opinion that since social media is becoming more and more important, the Google algorithm will more than likely have some kind of social media “ditty” integrated into it, so its very important to have your site’s footprints all over them.

Blog Promotion Secret #3- Get In Touch With Other Bloggers

Let’s face it, you can’t do this by yourself.  You need the help of other bloggers out there.  Reach out to these people!  Its hard to get a successful internet blogger to talk to you, the way I did, so you may have better luck reaching out to people you know will be successful one day too. Just out of pure respect, here are just a few of the people that I think will be forces to be reckoned with in the not too distant future…and they are friends of mine!

It was very easy to make friends and start a relationship with these people!  All you have to do is show yourself friendly and good things will come of it.  Your blog is not going to be successful if you stay hunkered down in a hole and are not willing to come out and be sociable!

Remember, other bloggers are looking for relationships too, so it will be easier than you think to do this!  The benefits of having relationships with other people come in various forms.  Most all of them come in the form of a reciprocal link.  This will help you to share traffic with each other and build each others business up.  More than likely, a guest posting gig will also come out of it too!  These people are going to be big sooner or later and it is going to help you greatly to have different assets like friends!

Blog Promotion Secret #4- Use Keyword Research While Writing Blog Posts

One person was asking me this question the other day.  He had a new blog and was discouraged because there was no traffic coming to his blog.  Number one, don’t be discouraged!  It takes a while for a new blog to get recognized, and probably the most important thing that you can do is to be consistent…but I digress…using the Keyword Tool will help you figure out what people are searching for and what they need information on.

blog promotion

When you choose “exact match” AdWords will show you only the quantity of searches estimated for that precise phrase. If you use broad match, they’ll include any search phrases that use related/similar words in a pattern they think could have overlap with your keyword intent (which can get pretty darn broad). “Phrase match” will give you only those phrases that include the word or words in your search – still fairly wide-ranging, but between “exact” and “broad.”

When you’re writing a blog post, keyword research is best utilized for the title and headline of the post. For example, if I wanted to write a post here on Moz about how to generate good ideas for bloggers, I might craft something that uses the phrase “blog post ideas” or “blogging ideas” near the front of my title and headline, as in “Blog Post Ideas for When You’re Truly Stuck,” or “Blogging Ideas that Will Help You Clear Writer’s Block.”

Blog Promotion Secret #5- Use Your Email Signature To Promote Your Blog

blog promotion in email

Whenever you send an email, make sure you have your blog link in your signature.  It doesn’t matter who you are writing to, put it in there.  You never know when someone will see it, be intrigued, and click the link.  As a blogger, you’re likely to be sending a lot of email out to others who use the web and have the power to help spread your work. Make sure you’re not ignoring email as a channel, one-to-one though it may be. When given an opportunity in a conversation that’s relevant, feel free to bring up your blog, a specific post or a topic you’ve written about. I find myself using blogging as a way to scalably answer questions – if I receive the same question many times, I’ll try to make a blog post that answers it so I can simply link to that in the future.

Another good idea is to include the link to your most recent blog post in your email as well.  Having a catchy title underneath your name is sure to get more visitors to your site!

Blog Promotion Idea #6- Well, this is really not just an idea…

DON’T GIVE UP!!!  It takes awhile for a new blog to get noticed.  Whether you are looking for notice-ability from the search engines or social media or even from the people you know.  It takes time!  I get a lot of people that ask me the question when will I start to make money? Well, number one, if money is your main goal, then you probably won’t succeed.  You have to be dedicated to helping people before you start thinking about money.

blog promotion

If you will talk to most successful bloggers, they will all tell you the same thing…it takes about a year before the money really start rolling in!  As from the diagram above, you will see that the timeline is around 8 months to a year before your blog really starts to succeed.

If you stay consistent with your blog, and you are writing great content that can help people, the only things that you need to be doing are right here in this post!  I would think that the most important point in this article is the fact of reaching out to other people, visiting other blogs, and commenting.  This not only helps with your relationships, but also your SEO.

Do you have a blog promotion story to tell?  How long did it take you to break out into the wide world of internet sports?  Let’s discuss it!


8 Ways to Effectively use your Blog as a Marketing Weapon

This is a Guest Post by Norbert Juma of Blogging-Insights.Com

Your blog can be your most potent marketing weapon if used effectively. If you run an online business especially, then blog marketing becomes a key part of your marketing arsenal. A blog can get your message and best products right in front of a hungry targeted market.

Here are 8 ways you can boost your blog’s marketing efforts and increase your business’s ROI.

Leverage the Power of Social Media

Most blog marketers tend to focus more on search engine trafficat the expense of social media. But if your blog isn’t doing well in search engines, or it’s relatively new, then social media gives you an instant platform to reach out to your audience.

It’s important to strategically integrate social media with your blog by making it easier for readers to share your most interesting content. It’s also important to carefully establish your presence in the major social networks by personally engaging your followers. Wade’s twitter strategies are very effective if you want to establish yourself on twitter. He really knows how to leverage the enormous power of twitter.

Showcase Your Expertise

A blog is a great place to showcase your industrial expertise and grow your authority. You should not hesitate to let your visitors know that you have sufficient knowledge of your industry or niche for that matter.

The best way to showcase your expertise is by providing high quality content that is useful to your target audience. Research is the best way to come up with high value quality content.

Interviews are another great way to grow your authority. If you interview other prominent bloggers in your industry, then your own credibility will naturally improve through association.

Implement Offers

Offers are a great way to engage and please your prospects. Most people who browse online for products and services are always looking for bargains and offers.

This is a great way to grow and expand your subscriber lists and also grow your blog’s readership. Just make sure your prospects give you the information you want before receiving the offer. Another important aspect you should consider is the speed your offer gets delivered. For blogs, digital products such as eBooks, reports, software, and newsletters are great for growing lists. They have instant deliverability.

Use offers that are targeted and closely related to what your business/website sells or promotes. This way you’ll build a subscriber base that is highly related to what you have to sell. If you use general offers, then you might just end up with lots of subscribers most of who are not even interested in what you’re selling or promoting.

Engage Your Prospects

Your prospects are humans, most of them having great senses and emotion. Engaging them and trying to figure out their fears and needs is the best strategy you could use.

Ask your readers to give you suggestions and opinions as to how you can serve them better. You’ll be amazed at how people want to help you serve them better. You’ll also come across as someone who not only wants to sell to them, but who wants to really solve their life problems.

Engaging your prospects ultimately builds that much needed trust. Once your readers and customers trust you, they’ll do the selling and marketing for you. They’ll literally use word of mouth to tell their friends and loved ones about you and your great products.

Give Your Blog a Professioblog marketingnal Look

There’s nothing more annoying to a visitor than a business blog with an amateur design. If you’re not good at doing design then you should hire a professional to do it for you. Ultimately in business you have to spend wisely to make any profits. Investing in a professional look is the wisest investment in your blog marketing strategy.

There’re many premium themes you could buy for your blog. Just make sure the theme you invest in actually resonates with your blog’s subject.

Keep Your Blog Up to Date

How many times have you come across blogs that look like deserted jungles? Would you buy from a market place that seems abandoned? That’s how prospects feel when they visit your blog that you last updated 4 seasons ago.

Keep up with the latest trends in your niche and keep your blog current. Your prospects will know you’re an expert in your niche.

A well updated blog will also attract comments and other interactions from fellow bloggers and industrial friends.

If you have problems writing for your blog consistently, then check out my tips on how you can start blogging regularly.

Network with Other Industrial Experts

Every niche has experts who started the game way before. These are great people to help in your blog marketing efforts. You can always tap into their audiences and gain more followers and readers for your blog.

Even if you’re already an expert in your niche, those below you can still offer great benefits to your own blog. If they like and appreciate you, they’ll mention your brand to their own audiences fetching you more prospects in the process.

Reach out to fellow bloggers through blog commenting and other hangouts like forums and blog networks.

Always Do a Competitor Research

A competitor research is important especially if you’re just starting out with your blog marketing efforts. You want to know what other businesses are offering and how you can better on that.

If your competitors are offering half-baked content, that’s your chance to beat them out of the game. Inversely, if their products are better than yours, you’ll be forced to up your game. You can always win by keeping a close eye on your competition.

By implementing these eight strategies, your blog marketing efforts will become more effective and you’ll achieve a far greater ROI.

Do you have more strategies to share with us? Which blog marketing strategies do you use? Let’s hear them.

Norbert is a part-time blogger, content developer and online marketer. At Blogging Insights, he writes about blogging, traffic generation and online marketing.