The 80/20 Rule of Social Media Marketing

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The mysterious key to step up your game is hidden in the 80/20 rule…   Someone once defined a breakthrough as ‘the sudden cessation of stupidity.’ Ladies and Gentlemen, I had a breakthrough on Saturday.   Do you find yourself spending hours upon hours on social media? Do you look at your stats at the [...]

Their Brain and Your Social Media Update

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There are many strategies out there today that could be deemed successful while others are definitely worth walking away from. The fact of the matter is, some of these strategies can change over time. People change, trends get better, the world turns. However, there is one aspect of your social marketing that always stays the [...]

Stalking Your Way To Better Social Media Posts

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Maximize Social Business had a great article by Courtney Ramirez entitled,  ”How to ‘Spy’ Your Way to Better Social Media Writing“ which got me thinking on what social listening really means in marketing. Stalking, or spying, in the usual sense seems creepy, but not when it comes to figuring out how to write and engage with [...]

How To Speak The Language of Each Social Media Platform

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I would be very confused if I went to Russia by myself.  Not from the sights, because it’s one of the most advanced countries in the world, but because I don’t speak the language.  I wouldn’t be able to go to someone and ask for directions to a certain place if I wasn’t sure where [...]

The Psychology of Images and Colors in Social Media

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In social media, we hurry to promote our posts because the sooner we can get it out to the public, the sooner we can start getting more traffic to it. In a sense, this is correct, however, a lot of people forget the importance that colors and images have on a persons psyche. Simply finding [...]

The Future of Social Media Marketing and Your Blog

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Do you know the future of social media marketing?  Can you understand the importance that social media has on your online business?  These are all questions that need to be thought about as search and social grow smarter every day.  We need to be able to handle the growth with our own blogs and learn [...]

Increase Content Visibility with Twitter Cards

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Twitter is becoming an increasingly important channel for content marketers. What started out as a popular micro-blogging platform has transformed into a legitimate source of traffic, leads, and sales. Of course, as with any marketing channel, there are tips and techniques we can use to maximize our exposure and results. You are probably familiar with [...]

The Psychology of the Sexes in Social Media-Who Is The Bigger Target, Men or Women?

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When you think about social media, do you think about it in gender? When you update to your social media accounts, do you know which gender dominates which social media platforms? When you start looking at your target audience and then break it down even more gender specific, you start to realize that you can [...]