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Their Brain and Your Social Media Update

There are many strategies out there today that could be deemed successful while others are definitely worth walking away from. The fact of the matter is, some of brainthese strategies can change over time. People change, trends get better, the world turns. However, there is one aspect of your social marketing that always stays the same.

The human brain.

While we all look different on the outside, some better than others, we are all basically the same on the inside. This is the area I want to introduce to you today. In the months to come I will open up some ideas to you that will definitely get you thinking on how you ever lived without social media psychology in your updating on social media.

Be sure you subscribe to the updates on this blog so you won’t be left behind as we open up a new chapter in your social strategy.

Something Everyone Has…A Brain

While you may disagree with this point. Everyone has one. Not everyone uses it in the right way, but it’s still there taking up space. There is something of interest in everyone’s brain that you should know about, and it’s called the reticular formation.

I know what you’re thinking right now. What’s reticular formation got to do with my social marketing strategy? This is what’s going to drive traffic for you from social media!

Reticular Formation sits behind the hypothalamus and these are the things it controls:

Reticular Formation controls: somatic motor control, cardiovascular control and pain modulation, it controls sleep and consciousness, and finally, habituation.  Quote from Reticular Formation on the Wiki link above

While all of these are relatively known to all of us, the one that you may be scratching your head about, is the very thing I want to discuss with you today, and that is the function of Habituation.

What is Habituation?

For sake of a better example, this part of reticular formation distinguishes between the relevant and irrelevant things that surround you.  In other words, a man that has lived beside the railroad tracks all of his life goes to bed for the night.  After he is asleep, the 2am train comes blaring it’s horn by his house.  The man doesn’t wake up because habituation has conditioned his brain to consider this noise as irrelevant to his psyche and therefore he doesn’t wake up.  On another note, however, that same man could get in bed, fall asleep, and hear an unfamiliar “bump” in the living room that wakes him up.  Since this is an unfamiliar noise, habituation recognizes it as such and calls it relevant, therefore waking him up.

The Connection?

This same man probably has a social media account.  Nothing has changed inside his head, everything is still there, and reticular formation is still working properly.  But the only reason you haven’t targeted this man with your social media update is because he still sees your material as irrelevant.  Nothing you are doing or saying is “waking him up” to take notice of what you have to say.

That is what’s happening to people all across social media.  You may be the best writer known to man, giving out great information in your articles that can really help people.  But if you’ve just started, then it’s more than likely that you don’t have a lot of people paying attention to you on social media.  Your content is King, but only to you.  No one else understands how important it is yet and you need to get them to that point!

Communicating With Habituation

Whether you know it or not, you are using social media psychology in your updates. Everything you publish on Facebook, Twitter, or Google Plus has an outcome. Every update you write is creating some sort of emotion in the reader, even if it’s negative, you’re causing this to happen to people. Get a lot of +1′s on one update and you know that what you did was correct. Write another one and you don’t get but one or two and you know something you did affected them in a negative way. It’s not that your content inside your site was any worse, you’re still a great writer remember? It’s the simple fact that what you did or said in that particular update rubbed the reader the wrong way, and that’s what we need to fix.

Communication is the functionality of gaining someone’s attention through the right mediums. I will cover on this more next month, but here are some things you need to be working on when you post to social media:

  • Attention-getting updates:  what works best when you are posting to different social sites?  What can you do different?  Have you studied out some methods that some of the more popular people on these platforms are doing?
  • Having a posting strategy- whatever you do, don’t just throw up any old thing and hit “send”.  Too many times people think that the hard part is over when they publish their article on their site.  Once you step into the social media world, the work is just beginning.  Make your update count, make them remember who you are, make them take action!

What You Can Do Now

Post for your readers, not to them. These are social sites and they key word here is “social”. Don’t simply post your link and write “check this out” in the update description. Too many times have I seen that lonely post out there. I wonder how many people missed their opportunity to get help in that article simply because the user didn’t take the extra step to get someone’s attention?

Be yourself. People like the fact that you ask for their opinions. They like to be able to judge something for themselves, not have someone tell them how great something is. For example: If you have just written a post about some awesome social media tool that has worked wonders for your business, it’s not a good idea to splatter that all over your description in your update. When you tell someone how great something is, you take away their ability to have their own opinion and judge for what they feel is best for their business. The way to remedy this is to give your account of the product and ask them what they think about it, or how they feel it can help them. Not only are you giving them free reign to say what’s on their mind, you are also allowing them to go to your site with an open mind about what you’re fixing to tell them.

The Final Thought

Social media psychology has many forms. You must understand what reticular formation is and how it works before you can start applying some of these methods to become successful at getting someone’s attention and driving them to your site. Do you have a question or comment about social media psychology, reticular formation, or anything else I discussed in this article? I would love to hear your thoughts!

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Stalking Your Way To Better Social Media Posts

Maximize Social Business had a great article by Courtney Ramirez entitled,  ”How to ‘Spy’ Your Way to Better Social Media Writing“ which got me thinking on whatstalking social media social listening really means in marketing.

Stalking, or spying, in the usual sense seems creepy, but not when it comes to figuring out how to write and engage with your audience through social media. In this sense, it means to listen to your online audience. You have a wealth of tools at your fingertips to keep an eye on the “heartbeat” of your industry, prospects and even your clients by “listening” to them via social media.

Marketers have spent years trying to figure out who their audience is and how to market to them. They’ve used tactics such as surveys, focus groups, psychographic profiling and more. When the digital age hit, it became even more of a struggle.

With so many social media platforms out there, and so many different ways to connect and engage, it’s overwhelming to most people to figure out the best way to market their products and services to the right people, at the right time and in the right way.

However, social media is also a great way to zero-in on your target audience. It can take something as easy as tracking certain keywords and phrases, or paying attention to the news in your specific industry. Spying through social media helps you hone your social media writing style, and to position your marketing efforts strategically.

Once you understand that your business must embrace its role in social media so it’s not left behind or becomes less competitive within its industry, the next step is to make sure your interaction within social media is engaging and authentic.

When you engage with others through social media, it means you’re reaching out to the right people at the right time with the right message. But because there are so many variables from business to business, it’s also easy to do what’s called “shotgun marketing” where you “shoot” out a plethora of messages without a plan or purpose across numerous social media platforms just hoping to hit something.

Instead, target a specific audience by spying, which will also help you become better at communicating through social media. What do we really mean by “spying” or “stalking” your audience? It comes down to listening, watching, and observing. Pay close attention to what people in your industry are talking about so you can create the right message for the right people, and know when to share it with them.

Here are some ways you can “stalk” your way to better social media posts:

  1. Find your target – Every business, including yours, has a target audience waiting to hear from you. Remember to be specific and monitor what is going on in your industry so you can create amazing social media posts targeted to the right audience. Your target audience interests may change slightly.  Use social media listening to be aware of those changes so your message will be the most relevant.
  2. Figure out what to share – Many business owners struggle with what to share on their social media. The best way to figure this out is to find out what questions your clients and prospects are asking, or what problems they need solved. These make great topics for discussion! Also you can answer questions your competitors are afraid to answer to set you apart!
  3. Keeping it fresh – Spying on your targeted audience or your industry news will help you find out the latest keywords, phrases, and buzzwords that are grabbing the most attention. Learn how to use tools like hashtags to make this job easier.
  4. Who to spy on – As mentioned above, there are tons of social media platforms available. Although it’s difficult to know which ones to be monitoring, know this – it’s easy to observe everyone and everything too. You just have to carve out specific times and focus on certain groups – your competition, prospects, and clients. Lean how to segment Twitter lists, create Google+ circles, etc. to make this job easier.
  5. Make thoughtful comments – Many times just by commenting on an influencers post, you can get a deeper insight into that particular topic that post was based on.  It’s a great way to springboard your idea into a post of your own.  Personally I have found that Google+ offers the best platform currently for engagement.  Adding a comment is more than just saying, “nice post” or “good job”, it’s trying to add value to the conversation.

You can also stay on top of the latest buzz with industry-related alerts (Google Alerts), targeted lists (Twitter and Facebook), or circles (Google+). You can also use the tracking and analysis options through your social media platforms, or use a tool like Social Snap or HootSuite.

These tools let you track which platforms are getting you the best results and where you are connecting with your audience the most.

Spying, or stalking, your way through social media may sound daunting, but it will help you target your marketing and improve your social media writing style.

Additional Reading:

How to “Spy” Your Way to Better Social Media Writing

Is your brand listening on Google Plus? It should be!

social media language

How To Speak The Language of Each Social Media Platform

I would be very confused if I went to Russia by myself.  Not from the sights, because it’s one of the most advanced countries in the world, but because I don’t speak social media languagethe language.  I wouldn’t be able to go to someone and ask for directions to a certain place if I wasn’t sure where it was, I wouldn’t be able to order unless the person that waited on me could actually understand me.

That’s the same idea when you go to each popular social media platform.  Someone that speaks German cannot have dialogue with someone that speaks French.  Communication is key in getting people to understand your point and where you’re coming from, and if you don’t have that when you post your updates in social media, then you’re basically speaking a foreign language.

So if communication is key, and you don’t speak the language, then, like me in a foreign country, you stand among a crowd of people that know something you don’t.

Let’s begin.

Learning the Language

When I say “Language”, I simply mean the concepts, that have been tried and trusted by influential people of these social platforms, that work well for the whole group.

Right before Ryan Hanley and I did our Dominate Google Plus Hangout we talked about where I was from (Southwest VA) and where he was from (New York), and how our accents would be like Yin and Yang to the people watching! Now what I would call a “holler” he would call a “valley”. Same thing, different language. This is what I mean in social media. How you approach things in your updates makes a difference. One small tweak can make a light bulb come on in someone’s head.

What is the language of social media?

While there are many ways to build an update on social media, there is only one language for your niche.

The language is the same. The niche may be different but the concept is still there. Social media is the communication playground where you can build your integrity on the updates you write and/or share in order to help people. My friend John Paul Aguiar spelled it out for us in his recent article called The 5 Fingers To Learning Social Media when he said this:

Social Media at it’s core is very simple..you share and get shared and talk to people and you do that on a regular basis.. there you go… you are now a Social Media expert!

What John is telling us is that the roots of social media start with the language process and communication to others.  Whether you are having dialogue with a friend or colleague, or simply trying to help someone, language is helping others and being friendly.

The Soap Box Mentality

social media languageUnfortunately, we all have this at one point in our career.  This is something that I just came up with while writing this post because we have all heard the term “shouting from our soap boxes”, meaning that we want everyone to hear only us.  It’s embarrassing and I understand totally how you’re feeling about those days in the past when all you did was share your content and nothing else.

You took the competition seriously and therefore felt like anything you were sharing for someone else was giving them free advertising on your social stream.  Why should you have to share a person that already has a huge following and is really influential?  They don’t need any  more help.

But the soap box mentality means that all you’re doing is blasting your own content out into social media space.  You’re not communicating with anyone, you’re not interacting with anyone, you’re like a man I know that preaches at colleges.  He screams his own beliefs and theories at the kids without listening to their beliefs and viewpoints.  He has ‘tunnel vision’ and seems to think that only his ideals are the one’s that should be listened to.

Social media is a give, give, and give scenario.  There is only “take” when someone actually gives you something to take away from that situation.  Understanding that your blog, while it’s good to promote, should not be the only thing you promote on different platforms.

The Dialect of Social Media

Each social site has a certain dialect, or way the language is spoken to get the information out to maximize the potential of interaction and helpfulness.  What works on Twitter usually doesn’t work on Google Plus.  What works on G+, definitely doesn’t work on Facebook.  You have to learn the “lingo” before you can get the desired effect out of your updating.

People are more likely to respond when you take the time to fill out your G+ update with a description of what the article is about, what they will learn, and what your opinion about the article is. In doing it this way, you’re not pushing your opinions on the reader, but simply showing them your point of view after the fact that you have stated what the article is about in either a quote or an excerpt form of writing. By keeping this opinion educated and interesting it attracts a form of communication on G+ that you could never get on Facebook.

Understanding which forms of dialect work with each social platform is the key to bringing out the most interaction and therefore the most communication. When communication is formed, understanding and coherence has been made available to that person. When it is not made clear then you leave the people confused and wondering what you are trying to say to them. In social media, this could actually be a bad thing. When you are not communicating correctly and you do it consistently, people will tend to get fed up with what you’re trying to say to them.

Learning the language is one of the hard parts of an effective social media strategy. Once you have figured out the correct way in which to communicate, then you have to understand how to assertively engage with the readers. There is more to just throwing up your update and saying “Check this out” to your followers.

Talking The Talk

I am by no means a professional at any of this. So that’s why I’ve got the advice of some more experienced on Google Plus than I to tell you what they think communication and language in social media adhere’s to on this platform. Please expand the post to see everything and then read their responses.

You have to speak the language of your followers to get their attention. What appeals to them? What draws them to your update and eventually your site? Is it the extension of friendship and building relationships? Is it helping people, above all else, with an answer to a question they have, even if it means re-directing them away from your site?

Making the right social language is what it’s all about in determining your success online. In the end, communication builds relationships, relationships build interaction and responsibility, and relationships usually lead to a more intimate friendship, friendships, in turn, lead to opportunities.

What are you saying on social media? Even if it feels like you’re not getting any attention, then that means you’re saying the wrong thing. People ARE paying attention to you. You’ve just not said anything of importance to grab them yet. Forget what’s important to you, and build on what is important to them. Do that and you have gotten a good start on breaking through the language barrier that is between you and your follower.

social media psychology

The Psychology of Images and Colors in Social Media

In social media, we hurry to promote our posts because the sooner we can get it out to the public, the sooner we can start getting more traffic to it. In a sense, this ispsychology of social media correct, however, a lot of people forget the importance that colors and images have on a persons psyche. Simply finding an image through search is not enough to create attraction and attention for your update in social media. You have to actually put some thought into what picture you’re going to choose to represent that blog article on these platforms.

So if you’re like the thousands of other people that think that the hard part is over when you hit the publish button, you need to seriously reconsider your line of work, because it’s just beginning. Having an image that depicts the right emotional state is very important when you go to list it to your followers and friends on social media.

This is what I want to talk to you about today. Not just about the value an image has on social media, you already know that they’re important, but to tell you that any old image isn’t going to work. Some thought needs to be put into this decision before you allow your fan base to view it.

What Colors & Images Do

The human mind is designed to respond to colors and images. They shape our thoughts and emotions, and, according to studies, they can affect our mood, and they have the ability to change our buying habits. Colors and images can invoke as much as an 80% change in motivation when it comes to online shopping, advertising, and marketing campaigns.

These are two very important aspects of your social marketing, and they are not to be taken lightly. I came across this infographic while researching for this post and I thought it was very interesting, since it went along the same lines as what I was trying to get across to you today.

See how important color is?  So once you take the information that you know about color and you transform that into an image that depicts what your blog post is about on social media, then you have a recipe for success!

I have always said that images are the way to a readers soul on social media.  If you don’t have a large following, then people aren’t really looking at you to show them anything interesting.  However, if you can build your social media update with the right colors and images, you WILL get their attention simply by using the right color and image that attracts them to your post.

People aren’t reading your posts

When I first started on social media no one was paying any attention to me.  No one knew who I was, nor did they care, and it was only when I started using images that they started to slowly pay attention.  A picture is worth a thousand words and the right color in that image is priceless.

The Psychology Of It All

I think the infographic really shows us how colors bring out the role of psychology in a reader’s mind. Attraction through color has been an age old technique by many advertising companies. We never knew why we got hungry when we saw the McDonald’s sign, we just knew we were hungry and wanted a burger. It’s that subconscious feeling that works both in our brains and the pit of our stomach, much like the Pavlovian bell, that brings us to attention when we see it. Even now, when I drive through an unfamiliar place, I can always spot the Mickey D’s a hundred yards away. It’s ingrained in our heads!

Using the psychological method to drive traffic through images and color simply takes knowing what I’ve told you above about color. The next step would be to find the image that pertains to what you’re going to say in your blog post, and one that can have these correct colors that appeal to the public.

The Law of Attraction

Have you ever heard of The Law of Attraction? No? Then you should pick up that book called The Secret. The Law of Attraction states that “like attracts like”. Simple as that.

Not everyone is going to “like” the image that you put in front of them. If you’re writing about getting more traffic from Twitter, then it’s a good guess that most everyone will like that idea. So the post itself would be a home run. But you’ve got to set yourself up to knock it out of the park with the image and the color too though.

Since the Twitter logo is the color blue, and we know that this is a calming and reassuring color, in the reader’s mind they are thinking that this is reassuring, something of authority, trustworthy, and successful. Blue is always a great color to work with! That’s why most government and Fortune 500 companies use this color in their logo’s.

Here’s an update I did on Google Plus just yesterday that talked about an affiliate of mine, and I wanted to do this to show you a live example of how I actually worked with the color and the image:

Notice that I didn’t go crazy with the image, I simply used the Twitter logo and put the Superman symbol around it. This is something that everyone recognizes, but perhaps doesn’t “see” right away. The blue is still there so you have the success idea as well. Take a look at the comments. I actually sold two of these products within an hour of posting this update!

The Final Thought

In the end, it’s going to take every effort that we have to attract attention to our updates.  Social media is growing and there is lots of great marketers out there that you will be competing with.  Sure, not every famous marketer needs a great image.  People are already watching them so they hang on to every word they say.  But for the rest of us, here’s some tips on how you can learn ahead of the curve.  If images and color are an emotional standpoint for a reader, why not capitalize on it for your benefit?  You already have great content, you just need to let the world know.

How can they know if they don’t “know”?

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The Confessions of a Twitter Addict

Twitter is my all time favorite platform. If you’re not capitalizing on all of the traffic that you can be getting from Twitter then you are missing out on a huge Twitter addictopportunity to say the least.

Twitter has been my best traffic driving platform ever since the start of my blogging experience over 17 months ago. I want to show you just how easy it is to bring traffic from Twitter, get more followers, and even do all of this with no following at all.  I must confess that I’m a Twitter-aholic.  Even though G+ is starting to be a close second, I still can’t stay away from Twitter because of the easy traffic it brings me every day.  Now, I’m no stranger to working hard on a social media platform, I’m doing it right now on G+, but with Twitter, and the right tools, it can be one of the easiest places to drive traffic from!

When you do these steps, Twitter marketing is going to become even easier to do every day. Get it set up, and Twitter can be the platform that you spend the least amount of time on too, all the while getting the benefits of the traffic!

I want to simply confess my addiction to the world: I’m a Twitter addict. It’s not a problem because it helps me run my business online. I want to encourage you with this post to come to the dark side of this addiction. It can make a huge difference in your social media marketing strategy. First off, follow me on Twitter!


Read: Twitter Tools For A Better Marketing Strategy

Twitter Takes Time

I’m sure that you have heard a lot of different people tell you that to build a following on social media, it takes time and consistency. I’ve been known to say this as well. Platforms like Google Plus, Pinterest, LinkedIn, and Facebook, do take some time to get established. You have to build your following, make the connections, and create trust in people that will prompt them to engage with you on every update.

That does take a while to do, and I encourage you to stay the course on these social platforms because it’s well worth the time you will spend cultivating these relationships with people and making yourself known to them.

Twitter is different

From the beginning, when I had 5 followers and a dream to have 500, Twitter was an easy place to drive traffic from. What makes Twitter so powerful is that you don’t have to have 50,000 people following you to get the engagement. Sure, it helps, but it’s not necessary. Why is that important to you? Because you may not have a large following on Twitter, and you may be discouraged because of that, but I want to encourage you by saying that it doesn’t matter.

Why is that?

Because Twitter is the King of hashtags. This was where hashtags were born. They were developed and used here first, and Twitter has a very responsive search engine for them. So use them. Use them on every tweet that you do because when you do, more people are going to see your tweet. That’s why you don’t have to have a large following…when you tweet about #SocialMedia #Marketing you are getting into a hugely searched term on Twitter. Therefore, even though you don’t have 50,000 people following you on Twitter, there’s that many, and more searching those terms on Twitter!

Use hashtags wisely

Today is Saturday for me as I write this, and today’s big hashtag is something called #Caturday. Millions of people are using this hashtag as I write this post, searching for cute and cuddly pictures of kitty’s and other feline’s doing funny things. Just because there is a hashtag that you know is being searched by a lot of people, that doesn’t mean that you should use it.

Now unless you have a really cool picture of a cat, then that’s ok. But don’t write a post about The Confessions of a Twitter Addict and tag it with #Caturday just because millions of people will see it. That’s the best way to tick people off, kill your image, etc.

Make sure your hashtag is relevant to the content that you have just created. The more targeted it is, the better of you’re going to be. Pinpointing hashtags is an important part of marketing on Twitter. Get it wrong and you can destroy your image really quick!

The One Problem With Twitter

Have you noticed it? I’m sure you have. There’s only one problem with Twitter. When you tweet, it doesn’t stay at the top for very long. Other people will come behind you and push you down, down, down, knocking you out of view of a potential visitor.

Hmm, that’s a problem! How are you going to drive traffic when people can’t see what you tweet? Well, there’s a remedy for that. One way is to keep Twitter open all day and all night and post something to Twitter every time your tweet disappears. However, there’s a problem inside of that because you can’t stay on Twitter all day and all night long. You’ve got other things you have to do, but you DO need to stay visible in order to drive traffic…

What to do?

No worries, you can use something called TweetAdder: Twitter Marketing Software, and this thing really saved my bacon when I first found it months and months ago. I was wondering how to stay visible on this platform and getting discouraged all at the same time, but when I stumbled upon this product it really saved my Twitter marketing strategy.

Oh No, Something To Buy!!

Well, yes. But the good part is if you click that link above, you are eligible to try TweetAdder absolutely free before you buy it. No credit card required, no payment given at all, just try it! And, if you decide to buy, it’s only a one-off payment…no monthly fees to use it.

Try TweetAdder Absolutely Free!

This product keeps you visible on Twitter 24/7 by simply tweeting what you tell it to tweet. Watch this video I did explaining how it works.

So you see, TweetAdder can really take a lot of work out of Twitter for you. Now, just because you have an automation tool for Twitter doesn’t mean that you can leave it be. I still check my Twitter every day to reply to people that have retweeted me, thank people for following too, even though TweetAdder can do this for you, I like to do it myself to keep it more real to those people.

I’m A Twitter Addict

With the help of TweetAdder, I’m getting tons of traffic from Twitter simply because I am staying visible on this platform! That’s the key to Twitter. Staying consistent and visible, and using the correct hashtags when you post your updates!

Your Turn

Are you using Twitter wisely? Or are you discouraged with the results you’ve been getting from it lately? Did you eve consider using something like TweetAdder to build your marketing on Twitter before? What can you do better to start driving more traffic from this platform?