The 7 Step Daily Twitter Marketing Plan

If you’re looking to generate traffic, connect with like-minded people, and grow your business effectively then Twitter is where you should be. Truthfully, you should be on each social network but if you had to pick one at first, I’d recommend to start with this 7 step Twitter marketing plan.

1. Check And Reply To Mentions And Direct Messages

If you’re just getting going with Twitter, you may not have much interaction yet. This is fine (for now) but make it a habit to check thesetwitter marketing two spots first before doing anything else. Simply click the Connect tab to see who is engaging with you. Then click over to the Me tab and check the envelope icon below your profile information for your Twitter inbox.

The purpose of this is to make sure you’re connecting with your audience. The number 1 way to more traffic, followers, and shares is by communicating with your existing followers and people who tweet with you. Too many marketers abuse automation (automation is awesome when used properly) and never chat with the people they are tweeting at. People appreciate a nice reply!

2. Scan Through Your Twitter Stream And Spark Conversations

If you’re following like-minded people, it shouldn’t be hard to spark a few new beneficial conversations per day. Heck, I’m sure this post right here wouldn’t exist if it weren’t for a simple chat on Twitter. You don’t have to spend all day Tweeting, but take a few minutes to jump into conversations with your influencers (or anyone really) and share your thoughts.

3. Incorporate 2-3 Hashtags Into Your Twitter Marketing Plan

I never thought using hashtags would help gain new followers or website traffic, but that was only until I learned more about them. Using these tags in your Tweets can help you gain a bit more credibility on a topic. For example, my main site is about email marketing and list building, so I use these two tags (#emailmarketing and #listbuilding) in my tweets here and there.

Another great way to use hashtags is by participating in Twitter chats. You can search for different chats in Google and find one that suits your business or website best. One chat you may like to participate in is #BlogChat which happens every Sunday at 9pm EST. An easy way to participate is by using which faciliates keeping up with that hashtag.

4. Schedule And Share Other People’s Content

An excellent way to get the attention of a like-minded person on Twitter is by sharing their content. It doesn’t work every time, but it can spark conversations and is a great way to engage. I don’t know of one person that doesn’t appreciate when someone shares their stuff! You can do this by retweeting a post, but the best way is to share a blog post and tag the creator in the tweet.

Another reason to share other people’s content is so you have stuff to share with your followers. An empty twitter stream is a boring twitter stream and will likely cause many unfollows. Fill your stream with helpful or relevant information by your peers, influencers, and your followers. It also shows that you’re not completely self-centered, which is easy to accidentally become.

I like to use BufferApp to schedule these tweets. I only have about 3 going out per day since I spend a lot of time on Twitter anyways, but those 3 messages can really help if I don’t happen to be online for whatever reason. You can schedule as many as 10 tweets per day for free and they are sent out automatically at the specified times.

Speaking of sharing other content… if you’re finding
this guide helpful so far, click here to tweet this!

5. Schedule And Share Your Own Content

A very important part of a successful Twitter marketing plan is promoting your own content. I’d suggest using BufferApp to schedule your tweets (and Facebook Page/LinkedIn posts as well!), but you can also use a WordPress plugin called Tweetily which automatically tweets your blog posts every few hours. You can also try this great Twitter tool to schedule your posts and drive traffic.

You don’t want to promote too much of your own stuff, but just remember to share at least a couple of your own links daily. I’d say 2-4 out of 10 posts should have your own links in them. These self-promo posts are a great time to use those hashtags I was talking about above. It can help your content reach new people pretty easily.

6. Unfollow Inactive, Robot-Like Users

twitter marketingIf you’ve been following someone for a while that never interacts with their followers and just blasts your stream with less than stellar links, then don’t feel bad about unfollowing them. If they aren’t providing value in any way, shape, or form then you don’t need them clogging up your Twitter experience.

Also, if you’re following people who never Tweet anything ever, then you don’t really need them either. The only exception is if you’re following a friend who you think will catch on to Twitter one day (lol). Anyways, a great free tool to check who is active or not is called which shows some insightful stats for your audience. It also lets you follow or unfollow people from within the dashboard.

7. Follow Relevant, Active, And Engaging Users

If your Twitter interaction is lagging, then it’s time to follow some more people who are like-minded! One cool method is by going to a popular tweeter and seeing who follows them. You’re bound to find some interesting people to connect with. You can also use that tool mentioned above to find relevant users.

Even if your Twitter account is glowing with activity, you should make it a point to follow a few new interesting people daily. This can take your Twitter marketing plan to the next level quickly. Even if you follow just 5 new people per day, that’s 150 possible new connections per month! What could that do for your blog, website, or business?

Are You Following A Twitter Marketing Plan?

If you’re not already following a plan, go ahead and implement this one. Remember that the key to successful marketing in general is about consistently providing a solution to as many people as possible, with people being the key word. Engaging with your influencers and followers is vital for any social media marketing business plan.

Do you have your own method for Twitter marketing? Are you going to use this plan? What other questions about Twitter do you have and want answered? How has your experience with Twitter been up to this point?

Let me know in the comment section below!

Talk soon,
-Gabe Johansson

Email marketer. Blogger. Avid coffee drinker. Fitness freak. Guitarist.

My main goal is to spread what I’ve learned about email list building and how to use it to grow your online business.

Check out my list building blog or grab my 7 day bootcamp here.

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Google+ Comments


  1. Those who use Twitter for marketing would love this post and i consider this is one of the briefest note about Twitter marketing.

  2. There is an important thing if someone is going to use Twitter as a marketing tool and it is often overlooked by many companies, even some of the big companies. That is your Twitter page background. I always strive to convince my clients to have a background that is relevant to their company – one of Twitter’s standard backgrounds are of no use and the free background design programs always seem to have an ad to say where they have come from and, again, are usually not relevant to the company. I usually design the background for my clients because I get to know their companies.

    • Hey Evan,

      You’re right, a Twitter background (when done properly like you said) can drastically improve professionalism and uniform branding, which can make prospects and customers feel more comfortable from site to site.

      Thanks a bunch for stopping by,

  3. Some very useful tips for anyone using Twitter as a marketing tool, very precise information without any waffle.

    Thanks for sharing

    • Hey Mike,

      Glad you find them useful! And the less waffle in content the better, even though I eat a lot of them! Haha

      Thanks for stopping by,

  4. Great post Gabe – for me Twitter is all about engagement and sharing. And that’s the best way to attract business then too. Never ignore people – unless them are spam of course. Thanks for sharing on

    • Hey Sian,

      I completely agree! Twitter is one of my most active and engaging communities as far as social media goes. The key, like you said, is to interact and not ignore people. Heck, I’ve even built a few solid business relationships from once spammers.

      I say reply to everyone! Maybe they just didn’t know, and could refer to this article :)

      Thanks for stopping by,

  5. Thanks a lot for sharing this info actually i am newbie and i want to lean these kind of stuff which will help me to catch those all secrets from where i can get benefits in social media marketing.

    • Hey Hyptia,

      You’re welcome! I hope you could find this helpful and you’re definitely in the right spot for learning all kinds of social media marketing!

      Thanks for stopping by,

  6. This is a great post and will be definitely be useful for people who are trying to use Twitter to do marketing .. Thanks For Post!

  7. Thanks for sharing useful tips. I use twitter but I careless about the direct message. Thanks for good advice, I try more better..

    • Hey Kimsea,

      Yeah, I hear you. The direct messages are mostly used for the wrong reasons. Occasionally, I have found some important messages though so it’s still important to check :)

      Thanks for stopping by!

  8. Thanks for the wonderful tips on twitter marketing, currently i am working facebook and pinterest, but i’ve a plan to start on Twitter too. I am sure these tips will help me to get success on twitter too. Thanks again.

    • Hey Sarah,

      Good to hear that you’re focusing on those two sites, both are awesome! When you start on Twitter, this post will be here :)

      Thanks for stopping by!

  9. I’m still not used to Twitter. Facebook accounts for 12% of my traffic though. Thanks for the post. Will try some of the techniques you mentioned.

    • Hey Lahaul,

      I see your posts here and there, but they are mostly our share group. I’d say take 10-15 minutes max to run through these steps and I’m sure you’ll get even better results!

      Thanks for stopping by,

  10. I dont have a set plan but I agree that to be succesful on twitter you have to interact with real people and you have to stop following people who are communicating with you.Twitter at its core is meant to social so its essential that you create relationships with others

    • Hey Marty,

      You’ve got Twitter down! You’re always up for communicating with people who share your stuff so if you can keep up with it I don’t think you need a plan like this. You’re right, it’s all about being social which will drive the traffic later on.

      Thanks for stopping by,

  11. Great post Gabe. Checking direct message gets really crazy and time consuming sometime because most people now use apps for to auto DM. What your’s advice on that?

    • Hey Herby,

      Yes, I agree DMs can be a bit much at times, but it’s still worth scanning through. You can easily tell which ones are real or automated. You can also minimize DMs by being careful of who you follow, since only those who you’re following can send you one.

      Thanks for stopping by!

  12. I would agree to what other marketers are saying that it very hard to make conversions in Twitter which is why I was amazed by your guide. I will follow this through.

    • Hey Emma,

      I’ve actually found Twitter to convert pretty well for me. By the time people land on my site, most of the time they have already talked with me on Twitter, so they can have an idea of what to expect.

      Blindly posting links on any site or social network isn’t the best way to go. It’s all about targeting and finding people who are looking for what you have. Then conversions become easy anywhere you go!

      Thanks for stopping by and hopefully this post helps!

  13. Great article Gabe, I like it. It’s easy to read and contains the most important to do’s for Twitter.

    I think #6 and #7 are underestimated but when I follow someone I have a brief look at their following (since I don’t want be retweeted by someone who’s followers are bots or totally inactive).

    I agree on the other aspects, too, although my daily routine is in a different order ;-)

    • Hey Robert,

      Thanks for the kind words! And yes, it’s really important to know who you’re following. Why bother following someone who never logs in and talks with their following? And as long as you can find a plan that works for you, that’s great!

      Thanks for stopping by,

  14. Great tips, Gabe! I also love using Buffer. It’s not nearly as robust as HootSuite but it’s just so dang easy and kinda fun to use.

    Thanks for the headsup re: the plugin that will post all your blog posts. I’ll have to use that more.

    I would add that a strategic use of Twitter lists is helpful for using Twitter as a relationship building tool.

    • Hey Jeff,

      I still haven’t gotten into using HootSuite yet, although most social media power users recommend it. I personally like the iPhone app most then the desktop site. And yes, that plugin is quite awesome!

      I haven’t learned much about lists as of yet, but I will.

      There’s a ton of stuff to learn inside of Twitter that this short guide doesn’t even begin to cover, but I intended on posting this to make things easier and more streamlined for people.

      Thanks for stopping by,

  15. Hey Jeff,

    I still haven’t gotten into using HootSuite yet, although most social media power users recommend it. I personally like the iPhone app most then the desktop site. And yes, that plugin is quite awesome!

    I haven’t learned much about lists as of yet, but I will.

    There’s a ton of stuff to learn inside of Twitter that this short guide doesn’t even begin to cover, but I intended on posting this to make things easier and more streamlined for people.

    Thanks for stopping by,

  16. Thanks for the article, I think this is still useful for business learning to become social.

    Perhaps now you could share about the next 7 steps?

  17. Great advices to improving the twitter marketing plan.Twitter is the best place to promote your business and getting more traffic.That is vary sad to know too many marketers abuse automation.But it will helps you when you use properly.

  18. Hey Kimsea,

    I think the reason you get a lot more spam is because you’re following a lot of people. You can’t receive DM’s from people you don’t follow. I only follow about 150 people or so and I don’t follow anyone who has a boring or robotic stream, so my DM count is very low.

    You could always block these users, but the simple way around that is to be very mindful of who you’re following. If their tweets look spammy, they will likely DM you the same way if you follow them.

    Hopefully this helps!

  19. Hey Gabe,

    I still think its important to follow more people if they’re value-adding to you. I guess the key is to beware of following spam accounts!


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