How to Use Infographics to Drive Traffic, Engagement, Sales

8 Way To Promote Infographics or Visual Graphics

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Why do you see so many infographics? Because they work! In a previous post I wrote about interactive infographics I included a Harris Interactive research graph showing infographics are the fourth most compelling reason for reading content. 28% of those polled chose infographics as the primary reason they chose to read specific content.

Check out the results quoted in this MarketingSherpa Case Study Content Marketing: Interactive infographic blog post generates 3.9 million views for small insurance company:

“By moving toward interactive infographics, the team was able to achieve a 1,000% lift in blog traffic, as well as significant lifts in social media followers and email revenue.”

Now that you know that infographics can bring you major traffic – plus sales if you use them correctly – let’s discuss the pros and cons of each type of infographic available.

Static Infographics

Everyone has likely seen the standard type of static infographic. The advantage to those is that they are easily embedded into blog posts. The disadvantage is that they are now so common that they don’t attract the attention they once did.

Interactive Infographics

These are harder to explain, so examples would make the distinction clearer. Here are two distinctly different types of interactive infographics:

Video Infographics

Although I saw video infographics years ago, I wouldn’t have thought to call them an infographic at all. Here’s one that explains the value of video:

One reason video infographics are likely to end up being much more popular than the other types is the huge growth of mobile usage.

In another Case Study there are details on how to create a content marketing strategy that uses infographics. See those tips and results in Content Marketing: Mindjet’s infographic strategy boosts blog traffic 420%, Facebook views 313.4%.

Use Infographics to Drive Traffic and Attract Links

No matter whether you choose traditional, static infographics, interactive infographics, or video infographics – DO strongly consider creating them. As the case studies mentioned in this post point out, they can attract traffic and incoming links faster than most current white hat methods do.

To get started, see 8 Types of Infographics to use based on what type of information you want to present. Then check out the resources in my Interactive Infographics post for everything you need to create and promote your own infographics.

How do you feel about infographics? Love them? Hate them?
Have a favorite? Tell us about it in the comments below.

Found everyone online as GrowMap, Gail is best known for encouraging bloggers to collaborate and support small businesses. Loves to do blog outreach and hopes you will drop by and promote your blog here.

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