How To Bridge Google Plus to Pinterest for Better Marketing

Have you ever noticed a connection between Google Plus and Pinterest any? The longer I stay on Google Plus, the more I realize the potential that it has with the Pinterest platform.

As you know, images are very important in any social media platform. You also know that Pinterest marketing is something that you shouldn’t forget.

If you’re reading this and you’re a man, then you may feel that Pinterest is not really that important of a social platform. True, it’s crowded by women, but that doesn’t mean that it’s a place for you to avoid. I know one guy that plain out told me that this was the only reason that he didn’t go on Pinterest. What an idiot.

Google Plus is mostly dominated by men. But if you’re a true marketing professional that’s of the opposite sex, you’re not going to let that stop you from the attempts at driving clients and traffic to your door.

Both of these platforms have proven to be serious cache’s of driving traffic and I want to discuss how you can better prepare yourself to build that bridge between Google Plus and Pinterest and make your marketing strategy for social media even stronger.

Image Updates vs Link Updates

I’m not for sure if that’s even the right description, but let me explain what I mean. When you go to promote your blog posts on G+, there are a couple of ways that you can put your URL that will grab your image from your RSS feed. Like so:

connecting Google Plus and Pinterest

You can do it this first way, but I don’t recommend that.  If you’re simply wanting to promote your blog post and nothing else, then there is a better way than to do it like this.  Besides, doing it this way counts for absolutely no SEO value whatsoever.  When you are simply wanting to update and connect your blog to G+ for social media and nothing else, then you can do it like this.  Put the URL where the Link Text Is and not in the description itself.

google plus and pinterest

While you may have already figured that little tidbit out for yourself, there are plenty of people that are cluttering up their G+ update while promoting their posts.

These are simply what I call “Link” updates on Google Plus.  People put their link URL either in the description part, which I feel is the wrong place to put it for only promoting posts, or they can put it in the right location which would be inside the link button itself.

Image updates are known to actually work better on Google Plus, and this is how you can link your updates on G+ to Pinterest.

Linking the two platforms:

This has been something that I’ve seen for a while now, and have only tried it recently, with great results too!  Of course I got this from a Pinterest professional by the name of Rebekah Radice and I really loved the way she did it! Now, the first time I promote a blog post on Google Plus I do it this way. Usually a day or two later, I will come back and promote it the regular way, but for now, this is the way I do it.

Choose Your Image
The first step that you need to do after you have written your blog post, and just before you publish, is to create an eye-grabbing image for both platforms. What usually works on Pinterest, will work on G+ too. The image above is the one that I have chosen to represent this particular blog post both on Pinterest and G+.
Pin Your Image
The next step is to actually publish the post and pin your image to Pinterest. After you have done that, take your image that you have pinned and upload it to the Google Plus update by the use of the “photo” option. The image will be large enough to fit well inside both of the G+ update and the Pinterest update as well.

After you have uploaded your image, take the time to explain to the Google Plus users what your content will be about, what they will learn, how it will benefit them, etc. Since your pinned image is already uploaded in the G+ update, there’s no need to place your URL inside the “link” option. After you have filled out the description as best you can, tell them where they can view the article.

Bridge the Two Platforms

Now here’s the catch. After you have given them the link to your article, you will also want to persuade them to go and pin your image to Pinterest as well. They can only do that if you give them the URL to the pinned image on Pinterest. The key is making it super simple for the reader to do what you want them to do. See the G+ update below to see how I did my most recent G+/Pinterest bridge:

See how well the image shows up? Even better than when you post your link for the blog! Bigger images attract more attention. More attention attracts more readers and eventually more interaction and traffic for you in the end.  Also placing your link and letting them know where it goes is another good way to help yourself out too.  Finally, hashtags that are relevant to the article that you are promoting will also bring in a little more interaction from other people searching as well.

The Final Thought

Take your time and do it right. Google Plus and Pinterest are two great platforms. People are always wanting to see great information, and, if you can give it to them easily, they will do what you want them to do every time! Big images, lots of explanations of the article, and a clear picture of where they need to go. The image is the foundation of the update on G+, make it the focal point for this platform and it will bridge the gap between this one and Pinterest too.

Your Turn
Have you ever saw anyone doing this on Google Plus? Have you ever tried it yourself? I challenge you to take a little extra effort in your marketing strategy on social media and do this for every post you publish. You will find that people are eager to interact on your updates more frequently when you do.

My name is Wade Harman. I’m a full time blogger with a degree in Psychology. I show you how to spark an emotional reaction, get people’s attention, and encourage them to take action!

Let me help you drive targeted traffic through social media strategies that I have researched and use myself!

Let me coach you and see how my strategies in social media can help YOU drive targeted traffic!

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Google+ Comments


  1. You have spurred my interest in Pinterest for Clooz. I see that I need to develop a “board”. Of course, that means I will be driving you folks crazy with my questions

    • That’s fine with me, I don’t care to help! Yes, set up your board and actually, if you make it a group board you can invite more influential people to pin on it. That will bring you a little more traffic too.

  2. Malika Bourne says:

    Thank you Wade, for the relevant information. I use both Google+ and Pinterest. I am learning as I go. It would be nice to see more men and women cross that bridge.
    On Google + I tend to look for women driven interests. I do follow a large number of men because of their content, not gender.
    Pinterest is valuable. I use it as a filing cabinet of information. Everyone, male and female, needs a filing system of information you can pull up by image. Pinterest does that for me.

    Guys, please don’t be put off by the the froo-froo lady fashions and decor boards. You all could pin sports and hobbies just for fun. I would love to hear some guy ideas to PIN.
    I follow men who have survival skill information.
    I have aboard of the best blogs about blogging. this post will go on that board with your permission to pin , Wade.
    Prakash, I encourage you to jump in and make a board. If you are not happy with it, you can change it.

    • Thanks for stopping Malika, I’m glad that I could help you figure things out on these platforms. If you’ll set up your G+ account and stay on there, you will succeed on that platform. I read somewhere that 80% of being successful on G+ was to just show up! lol

  3. Thanks for the article! Social media helps your business in many ways, when creating your own business just be yourself and show people your creativity.

  4. As we all know what is the importance of social media in today’s era of online marketing so these are the things which you should apply to make something different in that for more benefits.

  5. Jim Niemela says:

    Excellent post Wade! I almost always put my links in the description part on Google Plus, but I am going to try putting them where the Link Text is. Thanks again for the tips!

    • Cool Jim, yeah putting them in the description holds no SEO weight for you. I only recommend doing it like this one time (to actually bridge G+ to Pinterest) any other time use the Link spot to get the SEO juice.

  6. Mark Seydel says:

    Thanks for the post. I’m a newbie and actually did Pinterest and Google+ tonight. It looks great and works well.

  7. Mark White says:

    Wade, this is great stuff that’s a simple overlooked step I do as well. I write my description then cut and paste my URL in the description area …. I feel a little foolish because it’s right in plain sight “add link”

    I only have two posts on my blog but when I share them on Pinterest I sent up a board specific for our blog posts? On Facebook what I did for one post was ” cut and pasted the blog post from my Pinterest board to Facebook so when people on Facebook click the link it brings them directly to my Pinterest board for blog posts and if they click that it brings them directly to my website blog. Hopefully I’m doing this right

    By: Mark White